As the interface disappears and our traditional artifacts vanish, we explore how to validate design work when success metrics are shifting beneath our feet. We examine Arin Bhowmick’s argument that enterprise value is moving from menu structures to conversational AI orchestration, alongside Jim Lewis and Jeff Sauro’s rigorous methods for measuring trust and anxiety rather than just speed. By connecting these insights to the rising cost of bad UX and the need for organic research listening, we ask how designers can define outcomes and build systems of trust when there are no longer any buttons to draw.
