As AI collapses digital surfaces into a single chat box, we explore how Jakob’s Law transforms from a warning against deviation into a driver for rapid adoption, forcing us to rethink trust when navigation disappears. We weigh Patrick Neeman’s argument that sameness becomes a feature against the practical trade-off of precision for speed in tools like Gamma, while questioning whether traditional metrics like eye tracking still hold value in a conversational future. This episode helps us navigate the tension between invisible interfaces and the need for predictable structure, ensuring we don’t mistake emptiness for simplicity.