We explore the tension between proving our worth through output and delivering value through seamless integration, asking whether we’re still speaking the language of business outcomes. Lola Famulegun argues that reporting activity is a losing strategy, while Vitaly Friedman and Cassie McDaniel suggest that quiet AI and strategic problem-solving are replacing pixel-pushing as our core competencies. We also unpack community debates on the ethics of premature data collection and what truly defines a great designer beyond the hype of industry events.
