In this episode of The Find My Catalyst Podcast, Mike is joined by Brynne Tillman who has earned the title of the LinkedIn Whisperer. Brynne shares a lot of great tips in this episode.
Key Takeaways:
- In order to truly leverage what is available to us today, we need to slow down our outreach to speed up the outcome.
- Be strategic and look at what matters to those you want to reach out to.
- We need to small talk with content, but content that matters to our audience.
- Leverage the information that LinkedIn provides to start authentic conversations.
- 2 Types of Sales Professionals:
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- Brand new sales professionals that understand technology
- Seasoned sales professionals that understand relationships.
- Rarely do you find the ones that have both. Goal is bring the two together.
- Meaningful conversations from social = value + rapport
- Get people engaged in chat
- My style (Brynne) is to make it so easy that my audience is confident that they can implement it.
- Simplify your story.
- 5 Elements that get people to lean in:
- Resonate with story
- Create curiosity
- Teach your audience something new
- Get them to think differently about what they are doing
- Create a compelling moment.
- We can’t start a conversation with lurkers, we have to convert the lurker into an engager.
- Create a compelling moment.
- Ways to increase engagement:
- Ask a meaningful question
- Create a poll
- Do something that gets your audience say, “I want to engage in this.”
- The more engagement you get in the first hour, the more LinkedIn says this is relevant.
- Ask for their thought leadership, not their baggage.
- Ways to get a better understanding of what people value:
- Social listening - what is your audience engaging on?
- Polls
- Research topics being presented at conferences they attend?
- What podcasts are they listening to?
- Have a system in place before you reach out to a prospect.
- Have a strategy for content that leads to engagement.
- Nurture existing connections.
Show Links:
Thank You
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This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide at www.catalystsale.com or www.findmycatalyst.com.
