In this episode, Mike and Jody talk about why it is a good idea to really know your customer and what is important to them.
Key Takeaways:
- Knowing your customer makes it easier to design a specific approach that makes it easier for them to solve their problems.
- If we don’t take the time to understand our customers, we increase risk.
- Get our of your own head space. Ask simple questions of your customer.
- Get passed your own assumptions.
- Know what is important to those you intend to serve.
Questions to Ask Your Customer:
- Why do you do business with us?
- Why did you decide to do business with us?
- Why do you continue to do business with us?
Work With Catalyst Sale:
- Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or hello@catalystsale.com
- Invest in a Catalyst Sale course - self directed. Find our courses here
- Hire us as a consultant/advisor within your team or organization
Thank You
Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn.
This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links.
Growth Acceleration - Plateau Breakthrough
Product Market Fit
The G.A.M.E. Plan - a Catalyst Sale course
Seven Traps
