“A CRO is a holistic revenue leader. They are not a glorified sales leader. They own all of revenue and they have to be able to see the entire customer lifecycle from ultra top of funnel brand awareness into the marketing funnel, into the sales funnel, into the purchase point, through implementation, adoption, retention, expansion and advocacy. A great CRO owns this and understands it.” Mary Grothe
Guest Bio
Mary Grothe is a multi-talented entrepreneur and the CEO of House of Revenue, specializing in the holistic diagnosis and resolution of complex revenue challenges. With a strong background in sales and marketing, Mary has successfully led teams in scaling businesses past their initial growth stages. As a three-time founder, she possesses extensive knowledge and experience in navigating the unique challenges that CEOs face. Mary is also the host of the thought-provoking Destination Remarkable podcast, where she shares her insights and wisdom to help businesses achieve their full potential.
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