In this episode of Rossman Radio, we're joined by Elizabeth Sable, Owner of Action Builders, a residential design-build firm based in Pittsburgh, Pennsylvania. Elizabeth shares her journey from joining the company in 2012 to becoming owner in 2023, and discusses leadership, team building, customer experience, and how tools like AI, content marketing, and modern software are reshaping the renovation industry.
• Renovation experience can't be replaced — it has to be learned through doing
• Clear communication and education dramatically improve customer satisfaction
• Transparency builds trust with both customers and employees
• AI is best used to improve efficiency, not replace human expertise
• Educational content helps homeowners navigate overwhelming information
• Strong processes evolve by continuously identifying and fixing pain points
