Summary
In this episode, Rob Nichols interviews Nesha Sangabi, founder and CEO of Chickadee, a women's apparel brand catering to female sports fans. Nesha shares her journey from college to entrepreneurship, discussing the challenges of securing licensing deals with universities and the transition from wholesale to direct-to-consumer sales. She emphasizes the importance of understanding market needs, finding the right partners, and her aspirations for expanding the Chickadee brand beyond collegiate apparel.
Takeaways
- Nesha's journey began with a desire to achieve financial independence.
- She faced skepticism from peers but used it as motivation.
- Navigating licensing requires a detailed business plan and persistence.
- Building trust with universities was crucial for securing licenses.
- The transition to direct-to-consumer sales involves significant logistical challenges.
- Chickadee aims to create a brand that resonates with women in all aspects of life.
- Finding the right marketing partners is essential for brand growth.
- Nesha emphasizes the importance of understanding customer needs.
- The brand is focused on expanding its reach beyond collegiate apparel.
- Results-driven marketing strategies are vital for success.
