As short-term credentials gain traction, higher ed leaders face a critical question: Are these programs truly cost-effective and accessible—or just shorter?
In this episode, Dr. Drumm McNaughton speaks with Jinann Bitar, Director of Higher Ed Research and Data Analytics at Education Trust, about the cost-efficiency, accessibility, and policy implications of short-term credential programs.
They discuss new research on program affordability, disparities across states and industries, and the limited long-term earnings data available. Jinann shares what institutions need to consider before integrating short-term credentials into their academic portfolios and how leaders can ensure these programs support—not undermine—student success.
Topics Covered:
Are short-term credentials really affordable?
How their costs compare to traditional academic programs
State-level enrollment trends and policy drivers
Gaps in ROI and earnings data
Why stackable credentials matter
How presidents and boards should approach academic restructuring
Three Takeaways for College Leaders:
Use data to guide program decisions
Collaborate with external partners to align with labor market needs
Design short-term programs that meet the expectations of today’s learners
This conversation is especially relevant for institutions exploring academic realignment, workforce partnerships, or strategic planning initiatives.
Read the transcript at https://changinghighered.com/what-college-leaders-must-know-about-short-term-credentials/
#HigherEducation #ShortTermCredentials #HigherEducationPodcast
Guest:
Jinann Bitar, Director of Higher Education Research and Data Analytics, Education Trust
Host:
Dr. Drumm McNaughton, Higher Education Consultant and CEO of The Change Leader
