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We talk about changes in the channel often, but a huge one I have seen take place over the years is the switch from the traditional reseller model to the Managed Service Provider (MSP) model. Partners have transformed their business models from one-time product and service sales into recurring-revenue contract-based services. MSPs combine white label […]


The post Rob Rae: How to Find, Engage, and Inspire MSPs first appeared on Channel Journeys.