While working in senior leadership roles in corporate Australia, Gabrielle realised the power of storytelling in effective business communication. She is a highly sought after keynote speaker, educator and author of ‘Real Communication’, ‘Stories For Work’ and her latest book, ‘Magnetic Stories’. In this episode, she challenges corporate norms that facts and figures are primarily what matters, and instead describes the influential power of storytelling, both internally with your team and externally with the consumer. She helps us differentiate sucky stories from sticky stories, discusses how emotional impact of story precedes logic in consumer decisions and demonstrates how, when told well, our ordinary human stories can truly be extraordinary. For links and show notes go to: cheladavison.com/podcast.
