In this episode, they chat about:
why visibility still matters for purpose-driven businesses
the unfair access gap in traditional PR
how DIY PR evolved into a scalable tech solution
what makes Pitch Well different from a simple AI copy tool
how the platform helps you pitch podcasts, media, and publications
turning one thought leadership idea into PR + content assets
affordable access to journalist and podcast databases
gamifying outreach so PR becomes consistent and sustainable
the Pitch for Good initiative offering free access to nonprofits
a special 7-day trial for listeners
Resources + Links:
Learn more about Rebecca and her work at www.rebeccacafiero.com
Start your visibility journey with PitchWell at www.gopitchwell.com
Use code REBECCA7 for a 7-day trial (for non-nonprofits).
Follow Rebecca on Social Media:
Instagram | @rebeccacafiero
LinkedIn | Rebecca Cafiero
Grow your brand, income, and impact!
Learn more on our website ellyandnoracreative.com
Connect with Sara on Instagram | @sarachamberscreative
For show notes, resources, and more, visit Chicks Who Give a Hoot
Follow along with the podcast on Instagram | @chickswhogiveahoot
Get a Free Brand Audit → www.ellyandnoracreative.com/brand-audit
Show Notes:
In this episode of the Chicks Who Give a Hoot podcast, Sara Chambers welcomes mentor Rebecca Cafiero to discuss PR and why visibility matters for purpose-driven businesses. Rebecca shares her background in journalism, sales, and PR and explains PitchWell, a SaaS "visibility operating system" that uses AI plus built-in processes to help users create pitches in their voice, match with relevant podcasts, and manage outreach without needing PR expertise. The platform includes access to a large contact database (3.8 million podcasts and nearly 10,000 media contacts, with more being added) and is designed to be used in about an hour a week for $97/month. They also highlight Pitch for Good, providing free access for verified nonprofits and veterans, plus live weekly and monthly trainings. A 7-day trial code "REBECCA7" is offered for non-nonprofits.
Rebecca Cafiero is a strategic communications expert, media contributor, and founder of a global PR and visibility firm. She helps entrepreneurs, executives, and thought leaders amplify their message through high-impact media placements and authority-building strategies. With a background in international business and years of experience working with global brands and founders, Rebecca is known for blending sharp positioning with authentic storytelling to elevate influence and credibility.
00:00 Welcome to the Show
01:18 Meet Rebecca Cafiero
01:47 Rebecca's Background and Values
02:38 Why PitchWell Exists
04:31 PitchWell Platform Walkthrough
06:29 Contacts Database and Daily PR
08:10 Pitch for Good Free Access
09:35 Trial Code and Final Wrap
