In This Episode, We Chat About:
Resources + Links:
Learn more and shop at https://birdsong.london/
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Show Notes:
What is always in style? Creating a positive impact, of course! Today we are pleased to have the lovely London-based Sophie Slater sharing her knowledge and know-how of the eco-fashion world! Sophie is the CEO and co-founder of Birdsong, the award-winning eco-friendly, ethical & sustainable fashion brand that has been creating meaningful, lasting impact through their designs and garments. This episode, we’re taking a deep dive and close look into the fashion industry: What does authenticity look like in a culture that breeds ideals? How has the industry been shifting towards more diversity and representation? What are the ethics behind garment-making and sweatshops, and how are brands like Birdsong making strides to change it? Most of all, we’ll explore what makes fashion such a powerful tool for expression, connection, and change in today’s modern age! By the end of this episode, you’ll walk away knowing how to both look good and do good!
01:50 Meet Sophie Slater, CEO and co-founder of the award-winning ethical eco-fashion brand, Birdsong!
02:45 How did you start your company?
06:00 What is Birdsong all about?
09:00 What are the values of Birdsong?
11:15 Authenticity versus Photoshop.
13:00 How do you cast your models in comparison to the rest of the fashion industry?
17:00 What has changed in the fashion industry concerning diversity and representation?
20:10 How are brands being held accountable in today’s age?
22:55 Why are socio-enterprises so important to making meaningful change more accessible?
26:10 The power of individual expression through fashion.
30:05 How do you design clothes for a modern world?
32:40 What is the beauty of being a small brand?
34:50 Why is it better to form deep, meaningful connections?
38:05 What organizations do you support through your supply chain?
41:10 Unethical behavior of sweatshops in the garment industry.
43:20 How does Birdsong create its products sustainably and ethically?
48:20 Finding and spreading your vision.
