Jane Hulbert of The Jane Group joins the show to talk about her crisis communication firm, and how she landed working in education. Jane shares her background working at large companies like McDonald’s, and how it prepared her for helping educational leaders put together a plan of action for times of crisis. Jane discusses the importance of doing the right thing, the events that shifted crisis communication in schools, and the main steps leaders and their team should take in times of crisis.
Key Takeaways:
The Jane Group is a crisis communication consulting firm focused on schools, camps, and daycare centers, both in the U.S. and internationally.
Jane was working part-time and responding to a wide variety of issues within schools and camps. She developed a niche where she had a breadth and depth of understanding of not only crisis but teaching people how to respond.
Two events that created a pivotal shift in school crisis communication were the Columbine shooting and the exposing of Catholic church child abuse.
Jane has three consultants at The Jane Group that work remotely, as well as her husband helping and overseas contacts.
Here are a few of the steps in effective crisis communication. Jane and Kris both recommend having a detailed and written crisis plan, along with training two times a year to create an understanding and muscle memory of how to respond.
Mentioned in This Episode:
The Child Care Success Company
