In this episode, Jerry dives deep into the concept of the micro practice — a streamlined, low-overhead model of chiropractic care that's perfect for new chiropractors, associates ready to start their own thing, or even seasoned DCs who want to simplify and reduce stress.
After receiving a question from a client considering the micro practice route, Jerry breaks down:
- What a micro practice actually is (and what it's not)
- Why it's not a "lesser" version of a real practice
- The three essential elements of a successful micro practice
- How to price your services properly
- What types of services make the most sense
- Why efficiency is everything in this model
This is a must-listen for any chiropractor who's tired of the overhead and pressure that often come with traditional practice models — and for anyone who wants a better way to start, grow, or pivot their career.
Key Takeaways
1. What Defines a Micro Practice?
- Low Overhead: One or two rooms, affordable rent, flexible locations (gyms, shared spaces).
- One Chiro, No Staff: Direct access to the doctor is a selling point, not a limitation.
- High Efficiency: Smart use of technology (online scheduling, automation, etc.), systems that eliminate repetition, and streamlined patient communication.
2. Smart Pricing Tips
- You don't have to be the cheapest OR the most expensive chiropractor.
- Price based on time spent and value provided, not personal preference.
- Be cautious with services that consume time but don't increase revenue proportionally.
- Authority = Pricing Power. Build your reputation before raising your rates significantly.
3. Services That Make Sense
- Adjusting is ideal: low cost, minimal space, and great ROI.
- Add-ons (soft tissue, therapies) should align with your time, space, cost, and patient needs.
- Trial and error is okay — micro practices give you the flexibility to experiment without huge risks.
4. Efficiency is King
- Teach patients how to interact with your practice (online booking, communication boundaries).
- Reduce daily tasks by batching (e.g. billing, paperwork).
- Use tech and outsourced help (web, social media, editing) wisely.
Resources Mentioned
Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.
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