In this episode, Jerry takes a deep dive into networking and collaborations in chiropractic. While partnerships and collaborations can fast-track your growth, they also come with serious long-term risks if not handled wisely.
Jerry explains why chiropractors must be extremely careful about who they associate with, both online and offline, and how short-term attention can easily undermine long-term trust.
Through personal stories, real-life examples, and practical questions, Jerry lays out a framework for making better decisions about partnerships that protect your reputation and help you build a practice grounded in integrity.
The Benefits of Networking and Collaboration
Opens doors to new opportunities
Transfers trust and authority when done properly
Helps chiropractors grow their audience faster
Builds relationships that can have a lasting impact on your practice
The Danger of Chasing Attention
Borrowing someone's audience means borrowing their reputation too
Many chiropractors partner with people they barely know simply to get more attention
Lack of discernment can damage your credibility and erode patient trust
Online mistakes can live forever and affect your long-term reputation
Real-World Examples
Chiropractors in Jerry's past who partnered with unethical providers simply because they were financially successful
Young chiropractors who were drawn to dishonest mentors because of money and appearances
Jerry's personal experience accidentally collaborating with someone who was later arrested for illegal behavior
How the temptation to chase attention impacted Jerry's own integrity during his time on local radio
Building Trust vs. Building Attention
Patients choose chiropractors they trust, not just those with large followings
Social proof can help but trust is always more important for long-term success
Influencer culture often encourages chiropractors to seek attention at the cost of their values
Critical Questions to Ask Before Collaborating
Do I actually respect this person and their work?
Would I be proud of this collaboration five years from now?
Does this align with my practice values?
Would my ideal patients trust me more or less after seeing this partnership?
If something bad came out about this person, would I be surprised?
Would I refer my close friends and family to this person?
The Attention vs. Reputation Analogy
Attention is like Skittles: easy to get, sweet at first, but lacking substance
Reputation is like meat and potatoes: slower to build, but sustaining for the long haul
A solid reputation creates patient trust, long-term growth, and professional stability
Final Thoughts
Be willing to grow slower if it means protecting your integrity
The right collaborations with the right people can open powerful doors
Avoid collaborations that compromise your values for temporary exposure
Build your practice and reputation with long-term trust in mind
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