In this episode of the Rocket Chiro Podcast, Jerry dives into the big question: What's AI going to do to search and SEO? Chiropractors have been hearing about AI more and more, and one longtime listener reached out to ask how this might impact local SEO and Google Maps rankings going forward. Jerry shares his personal insights (not AI-generated) on where things might be headed and what chiropractors should start doing now to stay ahead.
1. Why this conversation matters now
AI is rapidly becoming more common in how people search for answers
Some chiropractors are already using AI tools to replace Google for specific types of searches
The shift might not be urgent yet, but it's happening
2. A reminder of what SEO really is
SEO is about building a trust relationship with Google
Google is a referral source, not just a search engine
Stop trying to game the system with gimmicks; focus on trust and authority
3. Four key ways AI might change SEO and search
New signals: AI may use different trust signals than Google, including more emphasis on social media and reviews across multiple platforms (not just Google)
Better at spotting fakes: AI will likely be more effective than Google at identifying low-effort, spammy, or fake content and chiropractors
Prompt-based influence: AI may favor content that's tied to user prompts and past conversations
Highly personalized results: AI can tailor answers based on the user's history, preferences, and behavior, which could make ranking more individualized than ever
4. What chiropractors need to do now
Create better content: Make sure your online presence answers real questions and builds trust
Be human and specific: Generic AI content won't rank well; effort and uniqueness will still matter
Diversify your reputation: Get reviews and mentions across different platforms, not just Google
Interact meaningfully: Continue engaging with your Google Business Profile and community—human behavior still counts
5. Final thoughts
Ranking well still requires intentionality, consistency, and real effort
Specializing in areas like pediatrics, sports injuries, or headaches will require deeper content to back it up
The sooner you start building trust and authority, the easier it will be to maintain a strong position in search
RocketChiro.com – Get help with your chiropractic website or local SEO
NEXT Step Program – Coaching and support for new or stuck chiropractors who want to grow
Free SEO & Website Review – Request a custom video review of your current online presence
Want Help Growing Your Practice?
Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.
Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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