In this episode of the Rocket Chiropractic Podcast, Jerry explores the question: Is social media worth it for chiropractors? The short answer is—it depends.
You'll hear a realistic breakdown of what social media can do for your practice, what it can't do, and why not every chiropractor should treat it as a primary marketing tool. Jerry explains how to think about your time, your personality, and your goals when deciding how (or if) to use social platforms effectively.
Why there's no one-size-fits-all approach to social media
The flawed assumption that every chiropractor has to be on social
What makes social media a potential time and money drain
Why interaction is the most important ingredient for social media success
The danger of outsourcing to companies that post generic, low-value content
When social media should be a supporting player, not the main driver
What actually works: unique content, conversation, consistency
Alternatives to social media for attracting new patients: SEO, referrals, Google Ads, content marketing, and community engagement
How to use social media strategically if you're not all-in
If you enjoy creating content and interacting online, social media can be a powerful tool—if done right.
If you dislike it or aren't willing to do what it takes to succeed on social, you're better off focusing your efforts elsewhere.
Maintaining basic social accounts with occasional, authentic updates is still a smart move.
Don't waste money on generic social media management. It rarely works.
Focus on strategies that fit your skills, your schedule, and your practice goals.
Resources
Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
Coaching for Chiropractors: https://rocketchiro.com/join
