In this episode, Jerry tackles a nuanced and often controversial topic: why does chiropractic sometimes sound like a religion? Drawing from his own experience in the profession and his exposure to its philosophical roots, Jerry explores how religious-like language and behavior have persisted in chiropractic for over a century—and whether this helps or harms the profession.
This episode doesn't aim to provide all the answers. Instead, it encourages thoughtful reflection on how chiropractic is defined, communicated, and perceived—especially by the public.
1. Two Extremes in Chiropractic Philosophy
On one end: Evidence-only chiropractors who view chiropractic purely as musculoskeletal care
On the other end: Chiropractors who speak in mystical or spiritual terms, treating chiropractic as a life-transforming philosophy
Why both extremes can alienate the average person and cause division within the profession
2. Parallels Between Religion and Chiropractic
Origin story of chiropractic (Harvey Lillard, DD and BJ Palmer) has a near-mythical tone
Green Books and 33 Principles serve as sacred texts
The adjustment functions as a ritual for some practitioners
Concepts like innate intelligence resemble spiritual or religious ideas
Evangelistic language: "power is on," "saving lives," "this is my purpose"
Chiropractic's internal denominations: upper cervical groups, technique systems, subluxation-based vs. evidence-based
3. Why Religious Messaging Is Problematic
It creates confusion—both within the profession and with the public
The message doesn't resonate with the majority of people
Research shows only around 12–15% of Americans see a chiropractor regularly
Going "all in" on a new-age approach would alienate at least two-thirds of current and potential patients
Other medical and health professions avoid spiritualized language and reach far more people
4. Why This Messaging Still Exists
It's historically embedded in the profession
It gives chiropractors a stronger sense of purpose
It appeals to those looking for identity, certainty, and belonging
It's often easier to repeat philosophical slogans than to critically evaluate them
Chiropractic schools that promote this mindset continue to attract like-minded students
Chiropractic isn't religion—and it doesn't need belief or faith to work
The profession should focus on benefits, not belief systems
Presenting chiropractic in mystical or exaggerated terms limits its appeal
Chiropractors should strive for clarity, consistency, and excellence in communication and care
Patients don't need to believe in a philosophy—they just need to know chiropractic helps them feel and function better
Be excellent at what you do
Avoid shortcuts and weekend certifications just to add services
Master your craft, whether it's manual adjustments, soft tissue work, or rehab
Communicate clearly and effectively
Avoid sounding like a conspiracy theorist or spiritual guru
Test your messaging with people outside the profession to make sure it sounds normal
Focus on practical benefits
Most people care about how chiropractic will help them feel and function better
Benefits like improved sleep, reduced pain, better mobility, and less stress resonate more than abstract philosophy
Stop repeating what you've heard without questioning it
Be thoughtful and intentional with your words
Avoid parroting slogans or ideas that don't hold up to scrutiny
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Jerry makes it clear: he loves chiropractic. It has changed his life. But love for the profession doesn't mean ignoring its problems. If chiropractors want the public to understand and trust what they do, they need to communicate in a way that makes sense to normal people. That means cutting out the spiritual fluff and focusing on what actually helps.
If you're ready to grow a chiropractic practice that connects with real people and delivers real results, this episode is for you.
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