Blind tests or open tests? Are blind tests worth the effort? People have all sorts of opinions about this because there are different purposes for doing tests.
Purposes for blind tests:
1. guide consumers to buy the best cigars for them
2. leisure (hedonic type of tests)
Purposes for open tests:
1. persuade consumers to buy cigars based on symbols
2. decide whether to import/distribute/resell a cigar
3. assess brand or line specificity
Single taster or panel, is there any difference?
The imperative of focus
Advantages of blind tests
Panelists comments:
Alban Cordier
Zsolt Aranyos
Reinhard Pohorec
Biases and tips on how to reduce the effects of an important one
A few fun exercises
Predictive confirmation bias: https://www.cigarsense.com/predictive-confirmation-bias-whats-that/
Priming guidelines: https://youtu.be/zaaIZz9ge4E
Learn how to break down the tasting components: https://www.cigarsense.com/courses/a-cigar-tasting-course/
