Description

As a small business owner, you probably know that content creation is a powerful way to grow your audience, but which style is right for you?

Should you start a podcast? Launch a YouTube channel? Publish a blog? It seems like an easy decision, but the truth is, there’s more to consider than just your personal taste (although that does play a role).

In this episode, I’m sharing a four-step process you can use to find the right content style for you and your growing business.

Prefer a transcript? Here you go!

What you’ll learn in this episode:

• How I can trace every dollar I’ve earned online back to a single piece of content I read (and who I can thank for that).
• Why content creation makes good financial sense for a growing business.
• Three primary styles of content you can choose from, and the pros and cons of each.
• Four things to consider as you weigh your content style options.
• Why I recommend you not make social media content your main gig.

Resources mentioned:

• Kelly McCausey is a long-time blogger and podcaster, and a personal friend as well.
• Matt D’Avella publishes about minimalism and productivity on his YouTube channel, and created a course called Master YouTube.
• Pat Flynn wants you to give your audience small, quick wins.
• Nicole Dean once interviewed Pat Flynn. She no longer has a podcast, but you can find her at NicoleOnTheNet.com.
• Coschedule lists 113 Types of Content Marketing You Can Add to Your Calendar Now.
• The Hubspot content marketing trends report says people pay more attention to video content.
• In episode 19 of this podcast, I talked about How to Be Consistent.