Funding the assets is a prominent challenge for PaaS businesses. Assets have to be prefinanced, as customers only pay a monthly few.
Generally, three partners can provide support: venture capital investors, banks, and strategic partners, such as manufacturers.
In this episode, Lennert van Mens provides a bank's perspective on a PaaS business, including the overall business model, the cashflow design and the value generation.
This episode is the fifth in the series PaaS Decoded, 16 conversations about the fine details of product-as-a-service.
