If you've ever looked at one number in your ad dashboard, felt your stomach drop, and turned the whole thing off — this episode might sting a little.
In this solo episode, Claire breaks down what she calls made up funnel math — the sneaky way smart business owners decide their funnel is "dead" or "not profitable" based on vibes, one scary metric, or incomplete tracking. The worst part? It usually kicks off the same cycle: panic, shut it down, buy another training, start from scratch… even when the funnel was already making money or one tweak away from it.
Claire walks through the five most common places this shows up, shares real examples from her own ads and client funnels, and explains what to actually look at before you touch that off switch.
This Week on the Get Paid Podcast:
The "panic metric" that makes people shut off profitable ads — and what to track instead
Why judging your funnel by front-end sales alone will mislead you every time
The difference between a volume problem and a conversion problem (and why mixing them up changes your entire next move)
Why "testing new audiences" is almost always the wrong answer right now
Mentioned in this episode:
Get Paid Marketing (GPM) — clairepells.com/waitlist
Absolute FB Ads - https://clairepells.com/afa-evg
Instagram: @clairepells - https://www.instagram.com/clairepells
Crime 101 (movie — for the car chase girlies) - https://www.youtube.com/watch?v=f5y-cziwmMw
Now it's time to GET PAID
