Allison Boyle, Founder of She Dreams of Alpine, shares how she went from spreadsheets and engineering to empowering women through backpacking programs and courses. We get into the details of living the van life, launching her first digital course, and the highs and lows of running ads and what led her to Get Paid Marketing.
If you’ve ever wondered what it looks like to scale with Facebook ads, track results like a pro, or make bold pivots when things stop working, this one’s for you.
This Week on the Get Paid Podcast:
Allison’s journey from a stable, high-paying engineering job in California to launching her blog and building her business, She Dreams of Alpine
What she did when rising ad costs, team expenses, and ineffective tracking led to major financial stress in 2021
Using a scrappy version of a webinar funnel, spending $52K on ads, and generating over $100K in revenue
Stabilizing her evergreen funnel with $700/week in ad spend
Using ads to bring in over 2,500 leads from her Solo Adventure Summit
Making back ad spend with upsells and enrolling new clients in her course
How she and her team Allison leverage viral memes and clever clapbacks to handle trolls, which ends up attracting even more of their ideal clients
Mentioned in this podcast:
Now it’s time to GET PAID
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Now, it’s time to go get yourself paid
