What happens when an Egyptologist with a PhD decides to stop relying on YouTube and test ads for the first time?
In this episode, Egyptologist Melinda Nelson-Hurst shares how she finally tested Facebook ads (after years of relying on YouTube), spent about $1,565, and generated 1,812 webinar registrants at an average of $0.86/lead—even though she reused the same image ads, skipped video entirely, and called the whole thing a "C-minus launch."
How Melinda turned recycled image ads into 1,812 webinar registrants (with her first Absolute FB Ads campaign)
Why her results were still strong even with a big mistake: accidentally leaving double opt-in on
Exactly how duplicating her prior campaign saved her hours (and rescued her from a weird Meta "authentication limbo")
What it looks like when ads are truly "set it and forget it" (including when she expanded beyond the U.S.)
About Melinda Nelson Hurst:
Melinda Nelson Hurst is an Egyptologist with a PhD who fell in love with ancient Egypt as a child. After nearly becoming an accountant (yes, really), she made her way back to her first passion and now teaches people how to read hieroglyphs for themselves—without having to go back to college to do it. She runs two programs: Scribal School (a year-long course for $587) and Master Scribes (a six-month mastermind for $2,500). After years of relying on YouTube for organic growth, Melinda decided to test Facebook ads—and discovered she could scale her audience without creating more content.
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