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Marketing Your Career Coaching Business (Part 2)
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Utilizing Testimonials and Success Stories:
- Ask past clients for testimonials (even if they received free coaching).
- Write the testimonial for them if they are struggling.
- Consider interviewing clients to create video testimonials that showcase their journey and results.
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Key Elements of a Successful Marketing Plan:
- Fulfillment: Know what products or services you are offering.
- Value: Provide free, valuable content to your audience (live videos, webinars, podcasts, etc.).
- Discovery: Get in front of other people's audiences through interviews, collaborations, etc.
- Prospects: Offer lead magnets (e.g., 90-day planner, templates) to obtain email addresses.
- Customers: Convert prospects into customers through sales calls and personalized recommendations.
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Optimizing Website and Online Presence:
- Start with a well-crafted bio and clear messaging on social media.
- Prioritize booking system over a website initially.
- Focus on creating a sales page or opt-in page.
- Ensure website content aligns with your weekly content creation (videos, podcasts, blog posts).
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Effective Networking and Building Relationships:
- Dedicate time daily for outreach and follow-up.
- Utilize personal emails, DMs, and Facebook messages to connect with your network.
- Ask your network if they know anyone who needs a career coach.
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Measuring Marketing Success and Adjusting Strategies:
- Track metrics: leads, email subscribers, social media engagement, sales, etc.
- Analyze what is working and do more of it.
- Consistently post and test different types of content to see what resonates.
Additional Tips and Insights:
- "Help one person every day" mindset is key for marketing success.
- The 90-day planner is a marketing tool used as a lead magnet to grow the email list.
- Prioritize organic growth and testing before investing in paid advertising or tools.
- Consider personalized voicemail messages to connect with potential clients.
