The words "based on a true story" at the beginning of a movie are not just a disclaimer but a purposeful storytelling technique. In this episode, Content Marketing Institute's Robert Rose explains that "fact" is not the same as "truth" and why all of content marketing is "based on a true story." Plus, he offers a quick take on a recent article that says you should put your money where you want your subscriber growth to be and shares another piece on the steps you need to take to earn brand trust. And that's a wrap for the week ending March 15, 2019.
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NEWS ITEM of the Week
Want Subscriber Growth? Compensate Your Content Teams Appropriately
https://www.foliomag.com/want-subscriber-growth-compensate-content-teams-appropriately/
OUR CONTENT MARKETING IDEA of the WEEK
7 Steps to Getting Brand Trust Right
https://contentmarketinginstitute.com/2019/03/steps-brand-trust/
