Listen in as Robert Rose explains why content engagement isn't always the best trigger for a sales conversation. And while you're in the market for more meaningful audience cues, check out his fresh take on new research comparing print and digital marketing channels. Closing out this week's signaling theme, Robert recommends an insightful article on how to get a better understanding of your audience's true intent. And that's a wrap for the week ending March 29, 2019.
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NEWS ITEM OF THE WEEK
How Marketers Can Justify Print Expenditures in a Digital Era
CONTENT MARKETING IDEA OF THE WEEK
To Get to Your Audience's Core: Know Their Content Intent https://contentmarketinginstitute.com/2019/03/audience-content-intent
