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How much is listening to this podcast costing you? In this episode, Content Marketing Institute's Robert Rose explains why the curse of today's marketing is that we often fail with our options wide open. Plus, the letter "E" just got acquired, and could a study on 912 million blog posts actually be wrong? And that's a wrap of the week ending April 19, 2019.

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NEWS ITEM OF THE WEEK

Publicis Acquires Epsilon

https://adage.com/article/agency-news/publicis-groupe-acquires-epsilon-44-billion-deal/2164571

CONTENT MARKETING IDEA OF THE WEEK

Could A Study About 912 Million Blog Posts Be Wrong? We Put It to the Test

https://contentmarketinginstitute.com/2019/04/test-content-research/