Is your marketing the best? Is it the worst? What about your career? Odds are, you're likely stuck somewhere in the middle of the pack either in business, marketing, or your career. In this episode, Content Marketing Institute's Robert Rose, explains why sometimes that's a good thing. Plus, he talks about how trust has emerged as the newest advertising metric – and why you shouldn't ignore the intent of your audience's search. And that's a wrap for the week ending April 26, 2019.
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NEWS ITEM OF THE WEEK
'Trust' Emerges As New Ad Metric, Becomes Media-Buying Factor
An Advertiser's Trust - Is It The Weak Link In Your Selling Strategy?
https://register.gotowebinar.com/register/4635543619120614925?source=Trust+Webinar+PRESS+PROMO
CONTENT MARKETING IDEA OF THE WEEK
Why You Shouldn't Ignore Search Intent Optimization
https://contentmarketinginstitute.com/2019/04/ignore-search-intent/
