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Have you fallen victim to "the drift?" In this episode, Content Marketing Institute's Robert Rose explains how one of the most difficult challenges in modern business is an opportunity for content marketers who are willing to seize it. Plus, how high-end gyms are becoming media companies and how you can stand out in an overpopulated, oversaturated, world of what? That's right, content marketing experts. And that's a wrap, for the week ending May 3, 2019.

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NEWS ITEM OF THE WEEK

'Not for kicks and giggles': High-end gyms are becoming publishers

https://digiday.com/marketing/high-end-gyms-becoming-publishers/

CONTENT MARKETING IDEA OF THE WEEK

How to Stand Out in an Overpopulated World of Content Marketing Experts

https://contentmarketinginstitute.com/2019/04/stand-out-experts