Access to audiences is increasingly considered a privileged asset in the valuation of companies (think Microsoft's acquisition of GitHub). In this episode, Content Marketing Institute's Robert Rose explains the importance of creating an audience – one asset that can truly differentiate your organization. Plus, he dives into the search for intimacy and meaning in our relationship with consumers and suggests a new article on content and digital transformation. And that's a wrap for the week ending May 10, 2019.
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NEWS ITEM OF THE WEEK
Consumers Want More Intimacy, More Meaning and More Experiences
https://www.adweek.com/sponsored/consumers-want-more-intimacy-more-meaning-and-more-experiences/
CONTENT MARKETING IDEA OF THE WEEK
You Say You Want a Digital Transformation?
https://contentmarketinginstitute.com/2019/05/digital-transformation/
