Sometimes friction in the customer experience actually serves a business purpose. The trick is figuring out the right moment to reduce or remove it, as Content Marketing Institute's Robert Rose explains in this episode. Plus, he explores a new article that says we really don't understand how dangerous we are and if you're looking for industry influencers, then maybe you should create them. And that's a wrap for the week, ending May 24, 2019.
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NEWS ITEM OF THE WEEK
We don't understand how dangerous we are
https://www.warc.com/NewsAndOpinion/opinion/We_don%E2%80%99t_understand_how_dangerous_we_are/3067
CONTENT MARKETING IDEA OF THE WEEK
Looking for Industry Influencers? How a B2B Brand Built Their Own
https://contentmarketinginstitute.com/2019/05/looking-industry-influencers/
