What different story are you telling? Brand stories can be powerful differentiators that set you apart from your competitors. But, as Content Marketing Institute's Robert Rose explains, your job isn't finished once you relay your great "why" story to customers. Plus, he offers a fresh take on an essay about the reality of brand power for magazine publishers and offers up an article about tools to energize your content planning and execution. And that's a wrap for the week ending May 31, 2019.
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NEWS ITEM OF THE WEEK
"Brand Power" Is Not a Myth for Magazine Publishers
https://www.foliomag.com/brand-power-not-myth-magazine-publishers/
CONTENT MARKETING IDEA OF THE WEEK
3 Tools to Energize Your Content Planning and Execution
https://contentmarketinginstitute.com/2019/05/tools-content-planning-execution/
