Forget trust falls and other team building games, what if companies had teams create actual works of art as a way to foster collaboration? Even if that art ultimately had no business purpose? In this episode, Content Marketing Institute's Robert Rose explains why he feels what's good for employees' souls could be good for business too. Plus, he explores how B2B media is leaning into first-party data. And more on an article about why you should stop thinking about personalized content as a side dish to the main meal. And that's a wrap of the week ending June 7, 2019.
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Content Marketing World 2019
Where: Cleveland, OH, USA
When: September 3-6
Content Marketing World Conference & Expo is the largest content marketing event on the planet. If you want to learn from, and rub elbows with, the best of the best in the content marketing industry, then this event is for you. Whether you are a seasoned practitioner or a content marketing newbie, you'll find your "tribe" at #CMWorld.
Join an expected 4,000 attendees from 70 countries specializing in marketing, communications, public relations, journalism, social media and more in our 9th annual event. We offer more than 250 sessions presented by the leading brand marketers and experts from around the world covering topics including audience building, demand gen, video, email marketing, measurement, influencer marketing, branded content, native advertising and so much more!
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NEWS ITEM OF THE WEEK
B2B Media Is Leading with First-Party Data – and Unlocking New Revenue
https://www.pubexec.com/post/b2b-media-leading-first-party-data/
CONTENT MARKETING IDEA OF THE WEEK
Stop Thinking About Personalized Content as an Extra
https://contentmarketinginstitute.com/2019/06/personalized-content-extra/
