Listen

Description

In this episode, Content Marketing Institute's Robert Rose explains how you can use the "ironic process theory" as a technique when creating great content. Plus he explores the yearly list of the most important stats and tech trends on the internet for 2019 and points you to an article that offers tips to improve your recruitment marketing so you can find great hires. And that's a wrap of the week ending June 21, 2019.

SPONSOR

Content Marketing World 2019

Where: Cleveland, OH, USA
When: September 3-6

Content Marketing World Conference & Expo is the largest content marketing event on the planet. If you want to learn from and rub elbows with the best of the best in the content marketing industry, this event is for you. Whether you are a seasoned practitioner or a content marketing newbie, you'll find your "tribe" at #CMWorld.

Join an expected 4,000 attendees from 70 countries specializing in marketing, communications, public relations, journalism, social media and more in our 9th annual event. We offer more than 250 sessions presented by the leading brand marketers and experts from around the world covering topics including audience building, demand gen, video, email marketing, measurement, influencer marketing, branded content, native advertising and so much more!

Register Today: https://www.contentmarketingworld.com/

Use Code ROSE100 to save an extra $100 off your registration.

NEWS ITEM OF THE WEEK

Here's Mary Meeker's 2019 Internet Trends Report

https://techcrunch.com/2019/06/11/internet-trends-report-2019/

OUR CONTENT MARKETING IDEA OF THE WEEK

5 Tips for Recruitment Marketing to Get Great Hires [Examples]

https://contentmarketinginstitute.com/2019/06/recruitment-marketing-tips/