Is older better – or boring? In this episode, Content Marketing Institute's Robert Rose explores the duality in the love people (and businesses) have for what's proven and simultaneous attraction to shiny, new fads. Plus, he explores the disheartening impact of short-termism on creativity in our work. On the brighter side, he shares an article on how to run your own strategy-based content workshop. And that's a wrap for the week ending June 28, 2019.
SPONSOR:
The Content Advisory
The Content Advisory was founded in 2010 by Robert Rose as the strategic education, consulting, and research group of The Content Marketing Institute. Over the last decade, we've built a series of frameworks and approaches to help implement intelligent content strategies. We combine independent and pragmatic thinking across a group of independent thinking analysts, data scientists, journalists, and creative artists. The Content Advisory assembles agile teams to address specific challenges and help businesses to understand and meet the challenge of transforming their marketing into customer experiences. Since launching in 2010, we've worked with more than 200 organizations, including 15 of the Fortune 100. We've consulted directly with organizations such as Petco, UPS, McCormick Spices, Capital One, Dell, Caterpillar, Hewlett Packard, Microsoft, The Bill & Melinda Gates Foundation, and 3M.
And to celebrate his birthday, Robert is offering a free digital copy of Experiences: The 7th Era of Marketing.
All you have to do is go to this website and sign up for the newsletter: https://contentadvisory.net/returnonaudience
NEWS ITEM OF THE WEEK
Link Between Creativity and Effectiveness 'Broken' as Short-termism Rises
https://www.marketingweek.com/2019/06/19/crisis-creative-effectiveness/#
OUR CONTENT MARKETING IDEA OF THE WEEK
How to Run a Strategy-Focused Content Workshop
https://contentmarketinginstitute.com/2019/06/run-content-workshop/
