Should great business be more like fine art or commercial art? In this episode, Content Marketing Institute's Robert Rose explores why choosing between content with substance and content that sells is a false choice. Plus, he offers a fresh take on an article that questions how much time we're really spending on our strategy and this week's content marketing tip: how not to screw up cause marketing. And that's a wrap for the week ending July 5, 2019.
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NEWS ITEM OF THE WEEK
If Strategy Is So Important, Why Don't We Make Time for It?
https://hbr.org/2018/06/if-strategy-is-so-important-why-dont-we-make-time-for-it
OUR CONTENT MARKETING IDEA OF THE WEEK
Burger King Teaches You How to Do Cause Marketing Wrong
https://contentmarketinginstitute.com/2019/06/cause-marketing-wrong/
