Which sounds better to you: Being bored or self-administering electric shocks? Surprisingly, many people pick the latter – but they're missing the opportunity to recharge their creativity. In this episode, Content Marketing Institute's Robert Rose explores the benefits of a dash of boredom in your week. Plus, he offers a fresh take on the nerve-racking rise of "subscription fatigue" and points out a useful article explaining ABM for content marketing. And that's a wrap for the week ending July 12, 2019.
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NEWS ITEM OF THE WEEK
Publishers Face Another Challenge: 'Subscription Fatigue'
CONTENT MARKETING IDEA OF THE WEEK
A Crash Course in ABM-Powered Content Marketing
https://contentmarketinginstitute.com/2019/07/abm-content-marketing/
