Does your marketing team tend to dive head-first into developing a marketing specialty because the world believes it's the next new thing? In this episode, Content Marketing Institute's Robert Rose discusses why it's so critical that your marketing strategy go beyond chasing the next new specialty and, instead, focus on strategy. Plus, news about the first real shots in the data privacy wars and what it could mean for you. And he shares an article on why content is not the same as content marketing. And that's a wrap for the week ending July 19, 2019.
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Where: Cleveland, OH, USA
When: September 3-6
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Join an expected 4,000 attendees from 70 countries specializing in marketing, communications, public relations, journalism, social media and more in our 9th annual event. We offer more than 250 sessions presented by the leading brand marketers and experts from around the world covering topics including audience building, demand gen, video, email marketing, measurement, influencer marketing, branded content, native advertising and so much more!
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NEWS ITEM OF THE WEEK
Europe's Huge Privacy Fines Against Marriott and British Airways Are a Warning for Google and Facebook
Two Days. Two Fines. $352 Million. Does Data Privacy Have Your Attention Now?
https://contentadvisory.net/two-days-two-fines-352-million/
CONTENT MARKETING IDEA OF THE WEEK
Content Is NOT the Same as Content Marketing
https://contentmarketinginstitute.com/2019/07/content-not-content-marketing/
