"Qui transtulit sustinet." He who transplants, sustains. In this episode, Content Marketing Institute's Robert Rose explains why this Latin phrase about reinventing yourself could help save your career. Plus he offers a fresh take on why FaceApp isn't likely to age well and shares an article that should help agencies and their brand clients make sure they're speaking the same language when it comes to content marketing. And that's a wrap for the week ending July 26, 2019.
SPONSOR:
The Content Advisory
The Content Advisory was founded in 2010 by Robert Rose as the strategic education, consulting, and research group of The Content Marketing Institute. Over the last decade we've built a series of frameworks and approaches to help implement intelligent content strategies. We combine independent and pragmatic thinking across a group of independent thinking analysts, data scientists, journalists, and creative artists. The Content Advisory assembles agile teams to address specific challenges and help businesses to understand and meet the challenge of transforming their marketing into customer experiences. Since launching in 2010, we've worked with more than 200 organizations, including 15 of the Fortune 100. We've consulted directly with organizations such as Petco, UPS, McCormick Spices, Capital One, Dell, Caterpillar, Hewlett Packard, Microsoft, The Bill & Melinda Gates Foundation, and 3M.
This week only, Robert is offering listeners a free copy of his book with Joe Pulizzi, Killing Marketing. All you have to do is go to this website and sign up for the newsletter: http://www.returnonaudience.com
NEWS ITEM OF THE WEEK
FaceApp was a test. We didn't pass
https://www.cnet.com/news/faceapp-privacy-concerns/
OUR CONTENT MARKETING IDEA OF THE WEEK
Agencies: How to Set Your Clients' Content Marketing Expectations
https://contentmarketinginstitute.com/2019/07/agencies-clients-expectations/
