In every great story, there's a great villain. Have you found the right "villain" for your brand? In this episode, Robert Rose challenges us to find what or who is preventing you (the hero) from reaching your goal, why fake news is outperforming the truth, and what's up with repurposing live video? And that's a wrap for the week ending January 18, 2019.
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SEGMENT ONE
Who is your brand's villain?
SPONSOR
ContentTECH Summit 2019
Check it out at www.contenttechsummit.com
NEWS ITEM
It's an article that I caught in BizReport.com and it's entitled Fake News Outperforming The Truth.
http://www.bizreport.com/2019/01/expert-fake-news-outperforming-truth.html
CMI SEGMENT
Title: How to Get More From Your Livestream After the Broadcast
Author: Aaron Agius who is the Co-Founder and Managing Director at Louder.Online
https://contentmarketinginstitute.com/2019/01/livestream-post-broadcast-tips
