You can tell a lot about people by looking at their things. In this episode, Content Marketing Institute's Robert Rose looks at how corporate websites are suffering from our attachment to (content) things – and suggests ways to look at them differently. Plus, he offers a fresh take on Staples' new content move, a new interview segment with expert advice on making your content unskippable, and a must-have content checklist to help you create quality content reliably and repeatedly. And that's a wrap for the week ending August 2, 2019.
SPONSOR
Content Marketing World 2019
Where: Cleveland, OH, USA
When: September 3-6
Content Marketing World Conference & Expo is the largest content marketing event on the planet. If you want to learn from, and rub elbows with, the best of the best in the content marketing industry, then this event is for you. Whether you are a seasoned practitioner or a content marketing newbie, you'll find your "tribe" at #CMWorld.
Join an expected 4,000 attendees from 70 countries specializing in marketing, communications, public relations, journalism, social media and more in our 9th annual event. We offer more than 250 sessions presented by the leading brand marketers and experts from around the world covering topics including audience building, demand gen, video, email marketing, measurement, influencer marketing, branded content, native advertising and so much more!
Register Today: http://www.contentmarketingworld.com/
Use Code ROSE100 to save an extra $100 off your registration.
NEWS ITEM of the Week
Staples launches magazine as part of 'Worklife' brand refresh
INTERVIEW of the week
Jim Kukral
He's a recognized expert in online marketing and branding, the author of 10 books, an adjunct professor for the University of San Francisco's Internet Marketing program, and he started and sold two online marketing agencies. Maybe most interestingly, he's also a rehabilitated politician. Listen to Robert's conversation with Jim to find out how winning a local election almost ruined his life, how he bounced back, and what he learned about making content
For more info on Jim and his book: http://www.beunskippable.com
OUR CONTENT MARKETING IDEA of the WEEK
Must-Have Checklist to Creating Valuable Content
https://contentmarketinginstitute.com/2019/06/creating-valuable-content-checklist/
