In this episode, Content Marketing Institute's Robert Rose explores how strength comes from the diversity of our voices and the character of our brands and offers his take on a news piece reminding us that emerging markets offer a prime opportunity for growth. Plus he talks with Sydni Craig Hart about how ignoring the diversity of your audience means leaving money on the table. And he shares an article that shows how smart brands put their corporate culture to work for their audiences. And that's a wrap of the week ending August 9, 2019.
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Content Marketing World 2019
Where: Cleveland, OH, USA
When: September 3-6
Content Marketing World Conference & Expo is the largest content marketing event on the planet. If you want to learn from and rub elbows with the best of the best in the content marketing industry, then this event is for you. Whether you are a seasoned practitioner or a content marketing newbie, you'll find your "tribe" at #CMWorld.
Join an expected 4,000 attendees from 70 countries specializing in marketing, communications, public relations, journalism, social media and more in our 9th annual event. We offer more than 250 sessions presented by the leading brand marketers and experts from around the world covering topics including audience building, demand gen, video, email marketing, measurement, influencer marketing, branded content, native advertising and so much more!
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NEWS ITEM OF THE WEEK
Taking advantage of opportunities in growth markets
https://www.fipp.com/news/features/taking-advantage-opportunities-growth-markets
INTERVIEW OF THE WEEK
Sydni Craig Hart, CEO of Smart Simple Marketing
She's a fourth-generation entrepreneur who has run her own business since 2006. She's helped more than 8,000 small businesses in 79 industries drive growth. And she's working with some of the biggest tech companies on the planet – Google, Facebook, LinkedIn, and more – to help them past their notorious blind spots: audience diversity.
https://smartsimplemarketing.com/
OUR CONTENT MARKETING IDEA OF THE WEEK
Is Your Corporate Culture Conducive to Content Success?
https://contentmarketinginstitute.com/2018/10/culture-content-success/
