In this episode, Content Marketing Institute's Robert Rose explores the danger of forgetting that "buy-in" doesn't necessarily mean "all-in." Plus, he offers a fresh take on a news piece asking why so many content marketers overlook one obvious (and effective) tactic. And this week Robert chats with Salesforce's Heike Young about finding no-cost ways to use data in content – and why sales enablement strategy trumps TikTok strategy every time. Finally, he points to an article that will help you spice up your content strategy. And that's a wrap for the week ending August 16, 2019.
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NEWS ITEM of the Week
Original research for content marketing - why aren't more brands doing it?
https://diginomica.com/original-research-content-marketing-why-arent-more-brands-doing-it
INTERVIEW of the week
Heike Young, Senior Manager, Industry Strategy & Insights, Salesforce
Heike leads content strategy for retail and consumer goods insights at Salesforce. But she's worked on nearly every kind of content imaginable during her Salesforce career. Her work has been featured in Forbes, Adweek, The Wall Street Journal, and Business Insider, and she's a finalist for 2019 B2B Content Marketer of the Year.
Read more from Heike here: https://www.salesforce.com/blog/authors/heike-young.html
OUR CONTENT MARKETING IDEA of the WEEK
How to Make Your Bland Content Strategy Delicious
https://contentmarketinginstitute.com/2018/11/content-strategy-delicious/
