Who is the most important person on your team? In this week's episode, Content Marketing Institute's Robert Rose explains why loading your content team with "superstars" may not be the best way to succeed. Plus, he offers his take on Allstate bringing its creative in-house. He also talks with a content marketing leader about building an award-winning content team and shares an article on how Agile principles lead to sharper content strategies. And that's a wrap for the week ending August 30, 2019.
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Content Marketing World 2019
Where: Cleveland, OH, USA
When: September 3-6
Content Marketing World Conference & Expo is the largest content marketing event on the planet. If you want to learn from, and rub elbows with, the best of the best in the content marketing industry, then this event is for you. Whether you are a seasoned practitioner or a content marketing newbie, you'll find your "tribe" at #CMWorld.
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NEWS ITEM of the Week
Allstate beefs up internal creative team as more advertising work goes in-house
INTERVIEW of the week
Laura Hamlyn, Director, Global Content Team, Red Hat
Laura is head of content strategy and content marketing programs for Red Hat's Marketing Communications team. She manages a global team responsible for digital/web content strategy, content marketing, and story development, content operations, translations and localization, and content messaging and governance.
OUR CONTENT MARKETING IDEA of the WEEK
Try These 5 Agile Marketing Values to Sharpen Your Content Process
https://contentmarketinginstitute.com/2019/04/agile-marketing-values/
