In this week's episode, Content Marketing Institute's Robert Rose explains why we don't have to neatly wrap up every story we tell. Plus, he offers his take on a piece about how to shake up the traditional approaches to marketing, interviews an author about how to market to millennials and Gen-Z, and points to an article that offers purpose-driven marketing lessons from innovative brands. And that's a wrap for the week ending September 6, 2019.
NEWS ITEM of the Week
3 Ways We Can Shake Up Traditional Approaches to Marketing
https://www.adweek.com/brand-marketing/3-ways-we-can-shake-up-traditional-approaches-to-marketing/
INTERVIEW of the week
Jeff Fromm, President, FutureCast
Jeff Fromm is a subject matter expert and professional speaker on consumer trends and brand strategy. He has worked all over the world – well, not Antarctica. His biggest achievement thus far is being cast as a backup tree in his elementary school musical.
He is a contributing writer for Forbes and author of four books: "Marketing to Millennials," "Millennials with Kids," "Marketing to Gen Z" & "The Purpose Advantage." (September 2019). Jeff led the first large, public-facing study of Millennials in a partnership with the Boston Consulting Group in 2010/2011. He has more than 25 years of marketing consulting experience. He serves on the Board of Directors at Three Dog Bakery. Jeff graduated from The Wharton School of the University of Pennsylvania and attended The London School of Economics.
For more on Jeff: https://www.jefffromm.com/
OUR CONTENT MARKETING IDEA of the WEEK
3 Purpose-Marketing Lessons From Innovative Brands\
https://contentmarketinginstitute.com/2018/07/purpose-marketing-brands/
