In this week's episode, Content Marketing Institute's Robert Rose explains why you need to be careful not to bury your "B" story when pitching your business case to leadership. Plus, his take on new online news research and the opportunities it presents for marketers; an interview that will help you brush up on presentation skills; and an article that can help marketers get over their stage fright. And that's a wrap for the week ending September 20, 2019.
SPONSOR
Content Marketing Institute University
CMI University is your hub for all things related to content marketing education and training – your one-stop shop to help you do your job better and more effectively. The curriculum is based around Robert Rose's master class, plus 50+ hours of ancillary content from top industry leaders- all focusing on topics for a deeper dive.
This quarter we're thrilled to bring you sessions focused on the "process" part of a good content marketing framework:
* Andy Crestodina: Content Strategy and SEO for B2B Lead Generation
* Jenny Magic and Jenna Reiff: Bullseye! Targeted Content Strategy for B2B ABM and Demand Gen
* Tom Martin: Aligning Marketing Automation Platforms and Content to Create Leads Sales Can't Live Without
* Joe Lazauskas : The Secret to Creating Content That Transforms Your Brand and Builds Real Relationships With Your Customers
Hurry! Fall enrollment ends September 30.
Register today: https://www.contentmarketinguniversity.com/
NEWS ITEM of the Week
Key findings about the online news landscape in America
INTERVIEW of the week
Michael Weiss
VP Of Marketing - Creative Circle, Public Speaker, and Father in Los Angeles, California
Michael has taken a bit of an unorthodox path to get to this point. Yet, storytelling has always been the backbone to whatever he chooses to do. After graduating from Boston University in 1991 he moved to Los Angeles with the dreams of being a rock star. While entertaining crowds all over the US he took a job as a story editor and script analyst with Hollywood notables such as Quincy Jones, Jerry Bruckheimer, Arnold Kopelson and Propaganda Films. He then moved on to get his Masters in Counseling Psychology to help others tell their stories. From there he taught Lifeskills at the Crossroads School in Santa Monica - again focusing on helping students find their own personal stories and focus on what it meant to be a young adult. In 1997 Michael was the cofounder of imagistic - a digital agency - and was CEO for 14 years. It was during this tenure that Michael cut his teeth on digital marketing and worked with clients such as the ACLU, Hollywood.com, The Southern Poverty Law Center, Sir Speedy, Technicolor, The Christopher and Dana Reeve Foundation, Disney, Capitol Records, California Pizza Kitchen, GE, Kellogg's, Estee Lauder, Bank of America and UCLA.
In 2011 Michael decided it was time to go out on his own and refocus his career on storytelling. This included becoming a seasoned TEDx Talker, a Presentation Specialist and a focus on Content Marketing. In 2013 Michael married his love of marketing with music and became the Vice President of Marketing for Musician's Friend (Guitar Center, Inc.)
For 2+ years Michael was the VP of Marketing at Creative Circle. Recently he was tasked to take charge of the new consulting side of the business.
OUR CONTENT MARKETING IDEA of the WEEK
Practical Tips to Calm the Most Extreme Public-Speaking Jitters
https://contentmarketinginstitute.com/2016/12/calm-public-speaking-jitters/
