In this episode, Content Marketing Institute's Robert Rose explains why you may need to create a new corporate culture club rather than fixing what exists. Plus, he offers a fresh take on a news piece that asks whether the days of TV advertising are finally over; laments how a tech snafu ate his interview; and points you to an article that explains why the content technology process is failing you. And that's a wrap of the week ending October 4, 2019.
SPONSOR:
The Content Advisory
The Content Advisory was founded in 2010 by Robert Rose as the strategic education, consulting, and research group of The Content Marketing Institute. Over the last decade, we've built a series of frameworks and approaches to help implement intelligent content strategies. We combine independent and pragmatic thinking across a group of independent thinking analysts, data scientists, journalists, and creative artists. The Content Advisory assembles agile teams to address specific challenges and help businesses to understand and meet the challenge of transforming their marketing into customer experiences. Since launching in 2010, we've worked with more than 200 organizations, including 15 of the Fortune 100. We've consulted directly with organizations such as Petco, UPS, McCormick Spices, Capital One, Dell, Caterpillar, Hewlett Packard, Microsoft, The Bill & Melinda Gates Foundation, and 3M.
For more information: TCA.inc
INTERVIEW of the week
Unfortunately, technical issues mean we do not have an interview this week.
NEWS ITEM of the Week
Why Amazon Is About to Upend the $70 Billion TV Ad Market
https://www.emarketer.com/content/why-amazon-is-about-to-upend-the-70-billion-tv-ad-market
OUR CONTENT MARKETING IDEA of the WEEK
Five Things To Consider When Investing In Content Technology
https://contentmarketinginstitute.com/2017/01/investing-content-technology/
