In its newest ad "The Best Men Can Be," Gillette attempts to weigh-in on social issues by challenging the idea of "toxic masculinity" in our culture. In this episode, Robert Rose shares his thoughts on the debate around the ad, including how using a "narrator" may have mucked it up and envisions how the ad could have been more satisfying. Plus, a new CMI e-book collects inspiring content marketing examples. And that's a wrap for the week ending January 25, 2019.
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NEWS ITEM of the week
https://www.sixpixels.com/articles/archives/the-best-an-ad-can-get/
LINK TO VIDEO FROM Robert's COMMENTARY
ARTICLE of the week
Learn from the Best: 8 Inspiring Content Marketing Examples
Author: Jodi Harris
https://contentmarketinginstitute.com/2019/01/best-content-marketing-examples/
